Let's put on the skeptic cap, because "environmentally friendly" packaging is rife with misleading statements. (For an example, the bottled water company "Just Water" notes their plant-based, organic, environmentally friendly packaging can be recycled, but they specifically avoid mentioning it cannot be composted. They even fooled their own PR team.[1])
Pulpex site 'about' page: "NOT Pulp wrapped around plastic"
Pulpex site 'about' page: "NOT Pulp-infused into PET"
Pilot Lite press release: "...first ever 100% PET free paper-based spirits bottle, made entirely from sustainably sourced wood."
Diageo press release: "...100% plastic free and expected to be fully recyclable. The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams."
So it's not biodegradable or compostable, but it is recyclable. It doesn't use "plastic", but some component of it presumably does not degrade. So for any chemists: what wood derivative isn't technically a plastic, but is waterproof and does not decompose?
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I believe when a 'bottle' is made out of paper, it's properly called a 'carton'. e.g. a 'carton of milk'
Wait... they're using plastic bottles right now?! The bottles I know are glass + metal top. perfect for recycling. Am I missing something?
Edit: lol okay I'm not the only one. So is it a marketing ploy then?
What's the inside coating made of that doesn't get dissolved away by 40% ethanol solution?
> is fully recyclable
Glass if fully recyclable and reusable.
Diageo, ah... the memories, it was nice writing software for them. Actually the coleagues were nice, the software was shitty.
I hate Johnnie Walker but I don't think I've ever seen it in a plastic bottle. Isn't is usually glass?
Until stated otherwise, I'm going to assume these paper bottles will be plastic-lined, like milk "cartons", and so just as non-biodegradeable and non-recyclable.
Most of the time I've seen a switch from glass to plastic or "not plastic", the real reason is to cut down on product loss due to glass breakage en route, which is pretty big.
In Japan, liqour is sold in milk cartons. Why doesn't the rest of the world do so?
What a joke. Paper isn’t a suitable container for long term storage of liquid. Paper straws are also a joke. I carry a big bundle of plastic straws in my car now.
Is it better than glass!?
Yea and glass is recyclable too
whats wrong with glass? Its worked for years!
> ... ramps up efforts to tackle plastic waste.
What kind of savage lets their alcohol touch plastic? ;-)
I've never seen whisky (Johnnie Walker or others) in a plastic bottle...
If the Whisky industry wants to cut down on waste, there's a really easy way to do it. Stop putting whisky into fancy cardboard/metal boxes (or at least offer a version of all your lines without the box).
Other spirits do just fine without the fancy box, it's just pure waste (apart from perhaps whisky bought for gifts)