Judging by the comments in this thread & the way the media is writing headlines this makes it sound like Hasbro is buying Peppa / a one-off cartoon studio for $4b

When in fact what Hasbro is actually buying is Entertainment One (EO) which is a massive media conglomerate . (1)

EO acquires stakes and licensing rights in dozens of properties, including the studio behind Peppa that they paid ~$210m for in 2015 (2)

For Hasbro this acquisition lines them up with a licensing rich catalog to push out their wares and open new worldwide markets.

Beyond that EO is a:

- 50 year old company - Generates >$1b in revenue / annually - Thousands of employees - Hundreds of entertainment properties with more than 80,000 hours of film and television content and approximately 40,000 music tracks. - Mini-disney model of robust acquisition and then licensing / merchandising

https://en.wikipedia.org/wiki/Entertainment_One (1)

https://www.crunchbase.com/acquisition/entertainment-one-acq... (2)

I found Peppa Pig a great resource to start grasping a new language.

The dialogs are repetitive enough to be gentle practice for recognizing words through speech, and the characters' struggles in learning new concepts also lead to some helpful descriptions that can supplant a dictionary.

As the parent of a kid in the target audience, Peppa pig represents one of the most popular youtube channels.

This 1-minute clip is usually good for a chuckle: https://www.youtube.com/watch?v=jil0WCh_UoQ

Hopefully that's not too off-topic. Maybe not everyone knows peppa pig.

Peppa Pig was all over China this year for Year of the Pig merchandise.

I think what's amazing about the Peppa Pig franchise is how it appeals to both sexes and even parents. The only thing lacking before was the toy line.

It's amazing to learn that something I've never heard of is worth $4 billion.