Facebook plans to use U.S. mail to verify IDs of election ad buyers

anigbrowl | 35 points

I mean...... were foreign agents so obviously involved that they were buying election ads on foreign cards/wires with foreign billing addresses?

This honestly seems like it solves literally nothing. I'd be shocked to hear that foreign powers didn't already have e.g. diplomatic staff living in the US who were buying ads and listing their home or non-consular work addresses...

Actually, is there any indication that listing a consular address is prohibited? Because if not, then not only does this seem to not solve anything, it would in fact fail with certainty to solve anything at all, except maybe give the USPS some extra much-needed revenue.

Seriously, what am I missing here?

eganist | 6 years ago

This is D.O.A, because most of the Russians indicted were charged with identity theft. They stole US Ids / SSNs and made all their ad buys using US IDs.

Source: Russia’s troll identities were more sophisticated than anyone thought => https://www.theverge.com/2018/2/16/17021684/facebook-twitter...

justboxing | 6 years ago

Richard Pinedo pleaded guilty to selling information and identities to foreigners who then used that to appear as someone(s) inside the US. I'm guessing folks like him will be happy to offer some mail related services as well. Although it would provide yet another link to possibly track someone down, if only after the fact...

https://arstechnica.com/tech-policy/2018/02/mueller-flips-am...

duxup | 6 years ago

This is a good step, but more reforms are needed for political ads on Facebook.

One of the most glaring problems is dynamic ad pricing. Ads from different candidates can see wildly different prices based on how 'engaging' their ads are. In my mind this gives a clear advantage to incendiary, sensational, populist candidates. In some cases the difference in pricing between ads can be as much as 10X, based on how 'engaging' each ad is.

That's fundamentally unfair for someone running a clean, policy-driven campaign.

throwaway1748 | 6 years ago

Why bother when you can still vote in American federal elections without being required to show ID?

As an Australian i just find this refusal to do this as bonkers considering we have a much lesser issue when it comes to election fraud.

shard972 | 6 years ago

"Facebook to put out PR story to try to stay relevant"

ppbutt | 6 years ago

No envelope? Sort of invites cultivation of corruption in the USPS, unless the codes are further protected by something like a scratch-off layer.

natch | 6 years ago

It seems like they took a page out of Nextdoor.com's playbook. That's another social network that verifies identity by postcard. I haven't really seen this technique used elsewhere at scale.

askafriend | 6 years ago

It'll have to go to a residential / business address. I suspect that theses addresses and contact information will be provided to the FEC for double checking against internal DHS lists.

justonepost | 6 years ago

Does this apply to all countries or only the United States? Doesn't seem fair if American orgs are allowed to purchase ads to influence foreign elections.

farseer | 6 years ago

Sometimes, the answer isn’t more technology, I guess.

markholmes | 6 years ago

Lob.com (YC13) will service this?

datboitom | 6 years ago

Who designs this shit? How is this preventing anything? Russian intelligence agencies definitely can't crack this defense measure. /s

They should also require the buyer take a photo saluting the American flag while eating a hamburger.

adamnemecek | 6 years ago